AKIJ Resource launches flagship brand 'Enovar'

AKIJ Resource has officially launched its flagship brand "Enovar", introducing a wide range of smart, reliable, and modern lifestyle products designed to keep people ready for every moment of life.

The grand launch event took place at the United Convention Center in Dhaka, marking a major milestone for AKIJ Resource as it expands further into the consumer technology and appliance sector. Through Enovar, the company introduced an extensive lineup of electrical goods, home appliances, water pumps, and tools—each engineered with advanced and smart technologies to make everyday life simpler, safer, and more efficient.

Speaking at the launch, Sheikh Jasim Uddin, Managing Director of AKIJ Resource, said, "AKIJ Resource is not just a corporate house; it is a platform committed to improving people's lives. Our goal is to make life more digitalized and smarter in tune with the times. Enovar believes every individual carries the potential for something greater—and we are ready to empower people on that journey of possibilities."

Masud Al Amin Rajib, Chief Executive Officer of AKIJ Light Engineering Ltd., added, "People face new challenges every day, and Enovar aims to make tackling those challenges easier so that individuals are always ready. We've ensured the highest quality standards across all product categories, and we are confident Enovar will earn people's trust in meeting their everyday needs."

The launch event featured spectacular performances, including an LED Tron Dance Show, Interactive LED Display, and a Sand Art Story depicting the inspiring journey of AKIJ Group's founder, Sheikh AKIJ Uddin. Popular singer Masha performed the official Enovar theme song, while Anika and Sabbir captivated the audience with live musical performances.

In keeping with Enovar's commitment to innovation, all event activities—from registration and entry management to raffle draws and gift distribution—were conducted through a fully digital system.

Distinguished guests included Sheikh Jasim Uddin (Managing Director, AKIJ Resource), Faria Hossain (Chairman, AKIJ Resource), Mohammad Towfique Hasan (Chief Business Development Officer, AKIJ Resource), Masud Al Amin Rajib (CEO, AKIJ Light Engineering Ltd.), Md. Sajjadul Islam (Head of Marketing, AKIJ Light Engineering Ltd.), Sohanur Rahman Sohan (Deputy Chief Operating Officer, AKIJ Resource), Md. Touhidul Islam Faisal (Head of Operations, AKIJ Light Engineering Ltd.), and Kazi Mottakin Hossain (Cluster Chief Financial Officer, AKIJ Resource), along with senior officials, valued dealers, distributors, banking executives, foreign delegates, and other distinguished guests.

With the launch of Enovar, AKIJ Resource reinforces its legacy of innovation and excellence—shaping a smarter, more connected, and future-ready Bangladesh.