Communication, marketing enthusiasts win Commward-2022

Communication and marketing enthusiasts have been awarded "Commward-2022", an accolade for the advertising sector people in Bangladesh. 

The 11th edition of the "Commward: Excellence in Creative Communication" was given in 26 catergories and four ranks -- bronze, silver, gold and grand prix.

Commward, a flagship initiative of Bangladesh Brand Forum, in association with The Daily Star and in collaboration with Cannes Lions, was presented at a gala event at Sheraton Dhaka yesterday.

Commward is one of the most prestigious award platforms in the country, recognising the achievements of the advertising and communication industry.

More than 700 communication and marketing enthusiasts took part in the programme.

The campaigns nominated for the award were run between June 1, 2021, and May 31, 2022. More than 1,300 nominations were submitted.

Some 193 nominations were selected as ultimate winners, while more than 700 communication and marketing enthusiasts took part in the programme

Some 193 nominations were selected as ultimate winners, said a press release.

"Creativity during duress and challenge has opened up new possibilities, which will definitely change the mindset and outlook of different stakeholders to be more oriented and prepared for better outcomes and move ahead with sustaining ideas," said Shariful Islam, founder and managing director of Bangladesh Brand Forum, in his opening speech.

The 11th Commward was followed by an 11th Communication Summit under the theme "Creativity in Challenging Times".

The summit brought together global and leading industry professionals, decision-makers, thought leaders and communication industry enthusiasts under one roof. They exchanged and shared their experiences on different aspects of communication.

It also provided a multidisciplinary forum to present and discuss the most recent trends, strategies, challenges, and solutions in the field.

The corporate leaders highlighted that amid this post-pandemic period, they provided a platform to discuss the new dynamics of creativity and effective communications.

The daylong summit housed four keynote sessions, five panel discussions, two case studies, and one conversation.

A key insight that came up several times in the summit was, in every changing media, communication and digital landscape, in order to stay relevant, "we should continuously update ourselves both from academia and practical implications".