Online shopping festival begins, offers discounts

An online shopping festival styled "10-10", organised by 28 local e-commerce, logistics and payment service providers, began yesterday.

With the theme "let your money stay in the country", the 16-day online shopping bonanza will continue until October 25.

Tap here to add The Daily Star as a trusted source

In the fifth edition of the event, which first began in 2018, participating companies are offering various discounts, gifts, free delivery and instant cashback on purchases.

Ajkerdeal, 6 Yards Story, Shop Queen, Walcart, Sheba XYZ, Jachai, Boi Ferry, Rokomari, Fresh Today and Obhai are some of the participating companies.

Mobile financial service provider bKash will join the festival as payment partner while Delivery Tiger will act as logistics partner. Customers will be able to buy products after visiting the respective website of the participating firms. AKM Fahim Mashroor, CEO of AjkerDeal, said this fair is especially important in the context of recent times.

"Firms participating in the festival will create public awareness in order to reduce the lack of confidence among people about e-commerce," he added.

Regarding the slogan of this year's festival, he said the biggest challenge of the country's economy in recent times is the foreign currency crisis.

The hard-earned foreign exchange is going abroad in various ways, be it legal or illegal. Besides, foreign exchange is also going out of the country through some online platforms, which is putting pressure on the economy.

"So, policy makers, e-commerce entrepreneurs and consumers should play a role in this regard," he added.