Nagad to donate Eid campaign earnings

Nagad, a mobile financial service (MFS) provider in Bangladesh, has announced that all earnings from its ongoing mega campaign for Eid-ul-Fitr will go towards helping businesses at Bangabazar Complex bounce back from the losses suffered due to a recent fire at the apparel market in Dhaka's Gulistan.

Besides, Zunaid Ahmed Palak, the state minister for ICT, recently declared that 100 traders based in Bangabazar will be given Tk 50,000 each, according to a press release from Nagad.

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Nagad's campaign generated about Tk 19.65 lakh in earnings for the MFS provider as of April 5.

However, some 5,000 businesspeople suffered losses of more than Tk 1,000 crore due to the blaze, which began on Tuesday morning last week.

"The money we will give them may not have that much of an effect, but it proves that if the government and private sector join hands, they can stand by the people during any crisis," said Tanvir A Mishuk, managing director of Nagad.

State Minister Palak said they also plan to stand by the Bangabazar fire victims.

"Another reason for this initiative is to encourage well-off people to step up and assist the victims. I will personally try to encourage capable people I know to extend their support," he added.

Centring the upcoming Eid celebrations, Nagad is conducting a mega campaign, under which customers have the chance to win a BMW and other cars as well as various prizes by paying with Nagad.