DBL Lifestyles opens first Nike outlet today

People in Bangladesh no longer need to travel abroad for purchasing Nike products as DBL Lifestyles, a concern of DBL Group, opened a showroom to sell products of the US-based athletic footwear and apparel corporation in Bangladesh today.

DBL Lifestyles launched the store at Road-11 of Banani, Dhaka. It offers a wide range of sportswear and footwear products, including apparels and accessories for golf and swimming, according to DBL officials.

The store aims to meet the growing demand for global sportswear products, generate enthusiasm among consumers and elevate Dhaka's status as a fashion and sports lifestyle destination, they said.

DBL Lifestyles, a leading apparel exporter in the country, introduced Puma, a Germany-based athletic and casual footwear, apparel and accessories brand, in 2019.

The company operates five stores of Puma, with four in Dhaka and one in Chattogram.