Crystal Grains launches new spice brand

Crystal Grains Limited, a spice brand company, has launched a new spice product to cater to domestic consumers.

Branded as Chef's Choice, New Zealand Dairy Products Bangladesh Ltd will distribute and market the spice, said a press release.

Samsul Alam Mallick, managing director of New Zealand Dairy Products Bangladesh Ltd, and Mohsin Uddin Ahmed, chief executive officer of the company,  inaugurated the product at The Daily Star Centre in Dhaka on Monday.

The company aims to make people's life a bit easier and comfortable, especially for the working woman who encourages as well as prefers smart and healthy cooking. They will launch a variety of products in the near future, the company said.

Crystal Grains Ltd was incorporated in Bangladesh in 2008.