Berger Paints, Robi Elite partner to elevate home makeover experience

Robi Elite, the loyalty programme of Robi Axiata PLC, has signed a strategic partnership agreement with Berger Paints Bangladesh Limited, the country's leading paint and coating solutions brand.

The collaboration aims to redefine the home makeover experience for Robi Elite members by offering exclusive discounts on Berger's premium painting and interior design services, ensuring a superior, hassle-free experience with exceptional value.

AKM Sadeque Nawaj, chief business officer of Berger Paints Bangladesh Limited, and Shihab Ahmad, chief commercial officer of market operations at Robi Axiata PLC, signed the memorandum of understanding (MoU) at a ceremony in Dhaka recently, according to a press release.

Under the MoU, Robi Elite members will enjoy up to 25 percent special discounts on Berger's premium services, including Express Painting Services (interior and exterior), FurniFab (furniture painting), Illusions (texture painting), service charges, and design consultancy from Berger Design Studio (complete interior solutions).

Md Showkat Kader Chowdhury, head of marketing at Robi Axiata PLC; Manik Lal Das, director (customer value solutions); Sayed Shorif Russel, category head of Berger Paints; and Shabbir Ahmad, general sales manager of corporate sales and service, along with senior officials from both organisations, were also present.