SM Didarul Hasan

service. Consumers need not buy air-conditioning or any related equipment. Rather, they will pay for air-conditioning service used at home or office.

Recently Prof Byron Sharp, an eminent marketing thinker from the Ehrenberg-Bass Institute for Marketing Science in Australia, confirmed that marketing’s Pareto Law is 60/20. This is an interesting argument whereas the business world and marketing fraternity is deep-rooted with the fact and fallacy of the 80/20 rule.