Shuvashish Roy

From the grunting and mumbling between our caveman ancestors to today’s bouncing around the corridors of the internet through social-audio apps, verbal communication has always been an integral part of human expression.

“He is creative”- these are the words that I always desire to hear from people. I relish the moments of people acknowledging me as creative, and these are the magical words that I always want to associate with my brand persona. Sadly, no one has said this to me yet.

As sunshine peered through one wintry morning, I found out my grandfather Nirmal Bikash Dasgupta breathed his last in his beloved

Mark Twain once said that part of the secret of a success in life is to eat what you like and let the food fight it out inside. But it is not always easy to eat whatever you like.

Over the last two decades, Ajeyo Rohitashwo ~ Al Quazi has distinguished himself as both a corporate leader and a creative mind. A talented HR generalist, lovingly called 'corporate poet' by his peers, Ajeyo now leads as Group Chief People Office of Aamra Companies, one of the largest names in the IT and services industry. Ajeyo has been recently ranked 46th in CHRO Asia's "100 most talented global HR leaders". The first ever live mobile app on Bangla poems 'Ajeyo Kobita' portrays his writings and is available on the Google Playstore.

Style is a way of expressing oneself without having to speak. The advertising slogan -- Trending in Paris, now at Apex -- by Apex Footwear rationalises the global styling spirit, as everyone now knows what is trending by virtue of the internet.

The buying pattern of urbanites has changed radically in the last decade. And this was more so for the emergence of

Festivals promote diversity, creativity breaks established patterns. Spikes Asia is where the region's creative communications community come together to celebrate advertising talents, debate the industry's key issues, update their knowledge, network with industry professionals and be creatively inspired.