The journey of marketing
Marketing is dead, says Kevin Roberts, former CEO of Saatchi and Saatchi Worldwide – one of the world's largest, most reputed marketing groups based in the UK.
2 November 2016, 18:00 PM
Word of mouth: an effective marketing tool
Malcolm Gladwell in his famous book "Tipping Point" described Paul Revere's historical ride on the night of April 18, 1775 from Boston to Lexington to spread the news "The British are coming" as one of the most successful word-of-mouth campaigns.
31 August 2016, 18:00 PM
Merger and acquisition hits all time high
According to Thomson Reuters, one of the reputed multinational mass media and information firms, the year 2015 was the biggest year ever in the history of corporate merger and acquisition (M&A). A record breaking $4.7 trillion M&A deals were signed last year.
20 June 2016, 18:00 PM