Sajid Mahbub
Sajid Mahbub is group chief executive officer and executive editor of Bangladesh Brand Forum
Marketing is about to change more than it has in 20 years
2 HOUR(s)
The distinction sounds academic, but it isn't.
2 HOUR(s)
Do people trust ads or they trust consistency
9 May 2026
By the time a marketing campaign goes viral today, another one is already waiting to replace it.
9 May 2026
Why the future of brands in Bangladesh will be built with people, not for them
29 April 2026
This is not just a Bangladeshi challenge—it is a global one. Nearly 90% of digital content is ignored. Consumers scroll past ads, skip videos, and block messages. Trust in traditional advertising continues to decline.
29 April 2026