Mark Cliffe

"Not every-thing that counts can be counted, and not everything that can be counted counts.”

How should companies respond to the Great Disruption? When surveying the global backlash against the economic and political status quo, they must recognise that it is in part directed at them. Populists and nationalists see business, or at least “big business”, as part of the problem. Understanding the forces behind the Great Disruption, then, will be critical for companies hoping to survive and thrive in 2019 and beyond.