Faisal Mahmud

In the twenty-first century, interactions with customers have taken a new shape, especially with the emergence of social media. Any single company today interacts with hundreds of target consumers directly, regardless of the industry nature.

What's all the fuss about? Put in one sentence, a Point-of-Sales Material (POSM) is a display material that advertises a product in a place where a retail transaction is completed. Over the years, the application of POSM has positioned itself in the bracket of “must -do-activities” of a marketing team. For any marketing team, at least in the fast-moving consumer goods industry, POSM placement is as vital as paper ads or TVC campaigns.