Sony Music India partners with Creinse

Creinse Limited, a leading brand innovation, music and entertainment company in Bangladesh, recently announced its official alliance with world's leading music record label Sony Music Entertainment India to launch Sony Music's Syndication and Brand Services in Bangladesh. The tie was officially launched recently at a city hotel in presence of musicians, representatives of FM Radio station and brands, according to a press release.

Sony Music is the home to the world's greatest music and artistes such as Bob Dylan, Michael Jackson, Whitney Houston, Elvis Presley, Johnny Cash, Bruce Springsteen, Celine Dion, AC/DC, Beyonce, Foo Fighters, One Direction, Britney Spears, Usher, Justin Timberlake, Mark Ronson, Miley Cyrus, Calvin Harris, Pharrell Williams and many more.

Under this unique tie-up, Creinse Limited will develop and manage integrated music services for Brands, Synchronization in Advertisements and Films, Building Live IP, Radio Administration for Licensing and Fee Collections, Television Syndication and a Branded Music Talent Hunt. As part of this association Creinse will explore selective established and emerging Bangladesh talent and offer them an opportunity to distribute their recordings through Sony Music's global digital platform.

Speaking there, Rabeth Khan, Managing Director of Creinse Limited, said “This is another milestone step for Bangladeshi music industry where we have the world's biggest music label Sony Music bringing closer its international inventory to the brands and media houses as well as provide a strong opportunity for Bangladeshi artistes to market their talents beyond Bangladesh.”