Locals find their platform designer in town

Humayun Akhlaq (left), addressing the press conference with Zia Manzur, local sales manager for Intel

ICC is about training the channel partners with Intel's products and their salient features that may benefit the customers. Basically it is about developing the channel partners' idea on the product and marketing techniques that may allow customers to realise the high points of a product.

Humayun Akhlaq, sales manager, for Afghanistan, Bangladesh and Pakistan, Intel Corporation, was present at the occasion and met with the local channel partners.

"When we launch a product we ensure that the channel customers do not fall short of products in any of the countries where we operate. We have our technical engineers going and visiting customer shops and showing their capability on the quality integration factor", said Akhlaq.

Intel has been working on some of their initiatives with the government of the country recently on criterions such as e-governance, e-business, healthcare, digital cities, broadband and wireless technology deployment and education.

Programmes have all been targeted on how to accelerate PC adoption in the industrial, government, consumer and education segment.

"There is no human interaction in the customs department of Pakistan anymore as far as the customs and duty system is concerned. End to end documentation process has been computerised and the importers can just process the documents over the internet", informed Akhlaq.

When StarTech caught up with Humayun Akhlaq to find out about the next brand for Pentium, he mentioned 'Pentium D' is their next generation that includes dual core processor with hyper threading that enable multiple software as many as four software threads to run in parallel. This would soon be available in the country within this year.

As their mission statement suggests Intel being the preeminent building block supplier in the digital economy, they now identify themselves more as platform designers than a component manufacturer.

On asking about platform designing in depth he informed, "It's a very customer centric issue. One of the philosophies is that, before we launch a new product or a new technology, first we research from our customers on what they want to see in a microprocessor or in a PC. Getting back to our factory, we take their feedback to our (Research and Development) R&D department and try to visualise their demand and that is how we move forward to a platformisation by comprising, microprocessors, chipsets, wireless module, improved battery life and so many other elements to look over. It's an integration of a set of components that offer the best influenced customer experience."