A new digital experience for Bangladeshis

A display of HP digital products at the seminar

Introducing its 'One Touch, One Print' slogan, HP showcased their range of products and solutions aimed at bringing its consumers a total digital experience. The full new product line includes digital cameras, photo printers and all-in-one scanners, entertainment-based notebooks and desktop PCs.

A total of thirteen new products were launched at Big Bang 3, which includes a new digital camera (HP Photosmart-m307) with instant share option, 3.2 mega pixel resolution, digital 15x zooming and video recording capability. The printer series consists of color inkjet printers that offer various professional, easy-to-setup, vibrant photo quality, and compact equipment designs - HP Deskjet 3845, Deskjet 3745, Deskjet 6540 and Deskjet 5740. Two office-compatible Laserjet printers were also launched - HP Laserjet 1320 and 1160 printer series for middle-budget prices. The new independent photo printers - HP Photosmart 325, Photosmart 8450 and Photosmart 7450 were also in the list.

Mohamed Altaf Khan, sales director for HP's Asia emerging countries, imaging and printing group (IGP), promised to deliver an enjoyable digital experience for Asia Pacific regional consumers through innovative offerings, services and partnership.

"Today's customer service is all about feel and touch," believes Altaf. HP plans to open retail shops with demonstration booths where customers can attain a full preview of HP's products. "We want to build a partnership network in terms of customer care; and HP's focus is surely moving towards the growing number of IT consumers in Bangladesh."

According to Altaf, Bangladeshis have become significantly more tech savvy in their IT knowledge over the last two years and rural communities - who are eager to have their share of the technology available to them - are no exception.