TechNews

Apple's Intel-based Macs in local market

Ahmed Ashiful Haque
Apple Computer Inc, one of the global leaders in personal computing and its local resellers, launched new Intel-based Macintosh computers in the Bangladesh market on June 3. At the event, various topics including Apple's present position in the local computing scene, details on the newly launched products, why the Macs are better than ordinary Windows PC and Apple's new product Bootcamp that lets Windows XP to run in any Intel-based Macs were discussed.

The locally launched products include Apple's new laptops Macbook and Macbook Pro, desktop computers Mac Mini and iMac, and also the PowerMac G5. These computers will be available in various hardware specifications.

In the event, Mustafa Jabbar spoke about Apple's history in the country and how Apple lost valuable market share in Bangladesh for not promoting its products enough. Apple official Rick Loh promised that Apple will be working to get back its market share and said, "We see a huge market here in Bangladesh. We really should have had this event ten years back." The main presenters were Apple's Toh Yee Choon and architect BKS Inan. They spoke in detail about the benefits of using Apple computers for professional video-editing and publishing. They also showed why Macs are a good choice for personal day-to-day uses too.

Apple started putting Intel processors in their computers earlier this year, to boost performance and cut down on costs. According to the company, its new computers offer notably superior performance than its previous models thanks to the Intel chipsets.

It also has other benefits: since the new Macs have hardware similar to PCs, Windows can run on it too. Apple released Bootcamp, a special software still in beta phase, that lets users to easily install and use Windows XP on their Macs, if needed.

The event was organised by Apple Computer Inc. and local resellers Aloha iShoppe, Autodesk Limited, Mac System Solutions Ltd., Satcom Computers Ltd. and Wizard Distributions.