In business, a company’s reputation is the most valuable and volatile commodity that can exist. Employer branding, a function at the intersection of HR and Branding, ensures that the employee experience is marketed in a bid to stay competitive in an increasingly tense job market.

When I joined ANZ Grindlays Bank in the mid-eighties from a local bank, it was more to do with the social prestige the British legacy bank commanded in this part of the world. When I joined Standard Chartered in mid-1993, it was repositioning an erstwhile lousy bank.