Square Toiletries holds annual sales conference

Square Toiletries Limited recently held its “Annual Sales Conference 2026” at Hotel Sea Palace in Cox’s Bazar, with nearly 1,600 members of the company taking part.

This year’s conference slogan was “Shahoshi Loraiye, Lokkho Chariye.”

Anjan Chowdhury, managing director of Square Toiletries Limited, inaugurated the conference as the chief guest, according to a press release.

In his inaugural speech, Chowdhury said 2025 had been a challenging year for everyone, adding that the year was successfully concluded due to the collective efforts and sense of responsibility of all employees. 

He expressed optimism that the momentum of success would continue in the new year. During the conference, Square Toiletries launched several new products, including Meril Serum Soap Bar, Meril Moisturising Shower Gel and Hair Growth Scalp Serum, under its renowned brands Meril, Milk Soap Bar, Vitamin-C Soap Bar and Maya.

Square’s oral care brand White Plus introduced a 10 percent Baking Soda Toothpaste, expected to add a new dimension to teeth whitening. 

Noting that most powdered instant drinks in the market contain nearly 94 percent sugar, the company said its brand Zerocal has launched a powdered instant drink targeting health-conscious consumers.

Revive, a trending skincare brand, launched the Revive Glass Skin Serum Range at an affordable price, aiming to meet the demands of modern skincare. 

Meanwhile, Square’s natural wellness brand Maya introduced new skincare and haircare products made entirely with natural and organic ingredients.

Actor Shakib Khan, brand ambassador of Meril Petroleum Jelly, was present.

The company also recognised and awarded its best salespeople for outstanding performance throughout the year.

Malik Mohammad Saeed, chief executive officer of the company, and Md Golam Kibria, executive director, along with other senior officials, were also present.