Data use increasing in mobile phones: Oracle study
Sixty-nine per cent of global smartphone users and 47 per cent of mobile phone users have increased their data usage in the past year a larger percentage than text or voice, says an Oracle study.
The study 'Opportunity Calling: The Future of Mobile Communications Take Two' surveyed more than 3,000 mobile phone consumers worldwide to examine their mobile phone use habits, interest in new mobile technologies and expectations for service providers.
The Study also shows that in 2010, more than 50 per cent of respondents thought their mobile phone would replace their camera, MP3 player or GPS device within five years.
Within 2011, 43 per cent of respondents will have their cameras, 34 per cent their MP3 players and 24 per cent their GPS devices replaced with their mobile phones.
The study further shows that consumer demand for apps is growing significantly. Fifty-five per cent of respondents have downloaded a free app and 25 per cent have paid for an app on their mobile device.
In addition, demand for apps is spreading from phones to other mobile devices, particularly tablets. Fifty-seven per cent of respondents already own a tablet device or plan to purchase one in the next 12 months, although the technology is in its infancy.
The study also found that although consumers are becoming more comfortable with location-based services and online banking, they have security concerns. Sixty-eight percent of respondents do not believe or are confused whether information stored or transmitted from their mobile device is secured.
On mobile purchasing habit, the study found more consumers are continuing to leverage their mobile devices for retail activities. Thirty per cent of mobile phone users compare shops on their mobile devices; while 24 per cent read customer reviews and 14 per cent have scanned a QR code in an advertisement or article. But, when it comes to shopping for phones, 84 per cent prefer to purchase in stores.
"Customer demands continue to evolve rapidly. To maintain a competitive advantage, communications service providers must invest in information technology solutions that provide them the most flexibility and agility, enabling them to rapidly deliver innovative services or to adopt new business models as new opportunities arise. Providers also have an enormous opportunity to enhance their customer relationships by engaging with them at every touch point, leveraging their dynamic role in consumers' shopping experience, and providing valuable information about usage, new services and mobile security," said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
For all latest news, follow The Daily Star's Google News channel.
Comments