Banglalink unveils new identity to support digital future

Banglalink has introduced a refreshed brand identity as part of its transformation into a modern, customer-focused, and technology-driven company. The announcement was made in Dhaka on November 30.

The move reflects the company's commitment to supporting Bangladesh's digital progress. It also aligns with parent company VEON's digital operator ambition, known as DO1440, aimed at enriching every minute of customers' daily lives.

The company said the new identity comes at a time when digital connectivity is changing how people communicate, learn, work, and experience daily activities. The refreshed brand is designed to make browsing, streaming, learning, gaming, and connecting more intuitive and reliable.

Banglalink said it is entering a new era with the aim of serving millions of customers not just as a network provider but as a brand centred on people. The organisation said each service begins with understanding customer needs and ends with value delivered at every moment.

The visual system features vibrant colours, modern design elements, and a warmer tone of voice. It reflects speed, simplicity, and a digital-first mindset intended to make daily digital interactions feel smoother and more personal.

Speaking at the launching, Johan Buse, Chief Executive Officer of Banglalink, said: "This brand refresh is far more than a new look. It is a bold reaffirmation of our parent company VEON's digital operator ambition and its goal to enrich every minute of our customers' lives. Our new identity stands for speed, innovation, and progress, but above all, it reflects our mission to deliver reliable connectivity, digital inclusion, and services that make life easier, better, and more inspiring for the people of Bangladesh. We are building a future where world‑class digital services are a daily reality, within reach of millions. This transformation is about empowerment, giving every Bangladeshi the tools to learn, create, connect, and thrive in a more inclusive, digitally forward society."

The identity will roll out across retail outlets, digital platforms, service channels, and nationwide campaigns. Banglalink has also increased investment in network modernisation, customer-focused product design, and digital services, including entertainment, learning, gaming, and lifestyle platforms.

The company said the brand refresh marks the start of a new phase built on customer empathy, intuitive digital experiences, and innovation to meet the needs of a fast-growing digital nation.