Modern life

Considering the above marketers must be alert enough to introduce food supplements or exercise equipments to cater to this affluent segment of society. Their terminology and differentiation must look genuine for the consumer so that the products are used with customer confidence.

It is tough call for marketers because most profitable food lines have tended to be the most highly processed and least healthy. But as prosperity and awareness increase consumers and public authorities are looking for foods that combine immediate sensual pleasure with long-term benefits.

There is a saying “there never has been ----there is not now--- and there never will be any boss but the customer. He is the one boss you must please. He buys your home, your cloths your cars; He paid for your vacation and puts your children through school. He will give you every promotion you will ever obtain during your lifetime ----and he will discharge you if you displease him. Everything depends on how you treat this boss