Built for Bangladesh Conditions: Electro Mart Ltd.

In Bangladesh, heat, humidity and voltage instability make dependable refrigeration a necessity rather than a convenience. Performance is increasingly judged not by basic function but by consistency under real-world conditions.

Against this backdrop, Electro Mart’s KONKA refrigerator range reflects a design approach centred on practical household realities. Speaking to The Daily Star, Md. Nurul Afser, Deputy Managing Director of Electro Mart Group, said KONKA’s strongest-selling refrigerators are concentrated in the 180 to 240 litre segment, particularly models such as KRT-180 and KRT-200, which align with household needs for dependable cooling, low energy use and space-efficient design. These refrigerators typically support storage of daily groceries such as fish, meat and fresh produce while fitting into compact kitchen environments.

Wide voltage tolerance and efficiency are becoming baseline expectations.

Md. Nurul Afser Deputy Managing Director Electro Mart Group

For consumers seeking additional flexibility, selected models incorporate smart inverter technology alongside convertible storage modes, digital controls and alerts designed to support evolving usage patterns. Such features are increasingly relevant as households manage busier routines and more diverse food storage needs.

Local operating conditions remain a defining consideration in appliance engineering. KONKA refrigerators are built with wide voltage range compatibility between 120V and 265V, enabling stable compressor performance without external stabilisers and reducing risks linked to electrical fluctuations. Smart inverter compressor systems further improve efficiency by adjusting cooling output according to demand, supporting quieter operation and lower power consumption under typical usage patterns that include frequent door openings. Hygiene and preservation are addressed through food-grade interior materials, anti-fungal door gaskets and humidity-balancing fresh-keeping systems designed to maintain produce quality for longer.

After-sales support remains central to buyer confidence. Electro Mart says it supports KONKA customers through 80+ showrooms, a nationwide network of 2,000+ dealers and partners, and 4,500+ trained technicians, backed by a dedicated call centre and the TechBondhu app, with service response targeted within 72 hours.

Environmental considerations are also influencing appliance development. KONKA refrigerators utilise R600 refrigerant alongside energy-saving compressor systems and recyclable materials where feasible, reflecting efforts to reduce lifecycle environmental impact. Md. Nurul Afser emphasised that extending appliance lifespan itself contributes to sustainability by distributing production-related environmental costs over longer periods of use.

As refrigeration technology evolves, efficiency is increasingly defined by adaptability to everyday realities, with modern designs prioritising reliability, responsible energy use and practical convenience for contemporary households.